Wednesday 12th, June

18.00 – 19.00 Registration (Hall, UOC Headquarters, Tibidabo Ave., Barcelona)
19.00 – 20.00 Opening ceremony and Inaugural speech (Tony Bates Room)
20.00 – 21.00 Standing cocktail reception (Open Terrace)

Thursday, 13th June

9.00 – 9.30 Registration (Hall)
9.30 – 11.00 Session I (Josep Laporte Room)

Chair: Francesca de Canio, Università degli Studi di Parma (Italy)
- Silver shoppers’ attitude towards store brands: will-they-won’t-they?
  Edoardo Fornari, Francesca Negri, Sebastiano Grandi & Daniele Fornari
- The interplay between manufacturer brands and private labels: radical innovation in consumer packaged goods in Spain
  Belén Derqui & Nicoletta Occhiocupo
- Influencing shopping engagement across channels: the role of store environment
  Francesca De Canio, Elisa Martinelli, Davide Pellegrini & Giuseppe Nardin
- Assortment and retailing: a trendy couple
  José Luis Ruiz-Real, Juan Uribe-Toril & Juan Carlos Gázquez-Abad
11.00 – 11.30 Coffee Break (Hall)
11.30 – 13.00 Session II (Josep Laporte Room)

Chair: Kokho (Jason) Sit, University of Portsmouth (UK)
- The impact of adding a brick-and-mortar direct channel on the incumbent retail and online channel and firm performance
  
  Michiel Van Crombrugge, Els Breugelmans, Christian Scheiner & Florian Breiner
- Measuring the experiential marketing orientation management of shopping centres
  
  Mónica Gómez-Suárez, María Jesús Yagüe & Cristina García-Gumiel
- Building trust in private label (PL) online: qualitative insights from home retail practitioners
  
  Kokho (Jason) Sit, Andreia Daemon De Miranda Gonçalves, Giovanni Pino & Juliet Memery
- Comparison of consumer involvement across PLB categories in retail food
  Hanna Gendel Guterman
13.00 – 14.00 Invited talk (Josep Laporte Room)
- Talk: Private label in Spain: Business approach
- Keynote speaker: Gabriel Izard Granados, Associate Professor at the Autonomous University of Barcelona; Member of the AECOC academia Committee
14.00 – 16.00 Sitting Lunch at Cosmocaixa (5 minutes walking from UOC)
16.00 – 18.00 Session III (Josep Laporte Room)

Chair: Sascha Steinmann, Universität Siegen (Germany)
- Impact of category-specific demand environment on store brand quality positioning: empirical evidence
  
  Hwan Chung & Eunkyu Lee
- The impact of consumer self-regulation in grocery shopping on subsequent consumption of healthy and unhealthy food
  
  Sascha Steinmann, Amelie Winters, Gunnar May & Hanna Schramm-Klein
- Investigating private labels’ success against national brands in the men’s razor category
  
  Briana Alberti & Mark DeFanti
- Identifying critical determinants of ‘digital customer services’ usage – an exploratory study
  Aijaz A. Shaikh
- Multivariate analysis of consumer preference structures across multiple categories
  Sri Devi Duvvuri
18.00 – 19.00 Invited talk (Josep Laporte Room)
- Talk: Publishing in Journal of Retailing
- Keynote speaker: Anne L. Roggeveen (co-EIC Journal of Retailing; Babson College, MA, USA)
21.00 – Dinner at Mirabé restaurant, besides Mirablau Panoramic Live Music Club at the end of Ave. Tibidabo http://mirabe.com/en/

Friday, 14th June

9.00 – 10.30 Session IV (Josep Laporte Room)

Chair: Samy Belaid, EM Normandie Business School (France)
- How to (not) survive a social media firestorm: The Dolce & Gabbana’s ad debacle in China
  
  Mario D’Arco, Vittoria Marino & Riccardo Resciniti
- Do we build store loyalty through store brands or store brands through store loyalty?
  
  Samy Belaid, Azza Temessek Behi, Dorsaf Fehri Belaid & Jérome Lacoeuilhe
- Internet of things and artificial intelligence in the hotel industry: which opportunities and threats for sensory marketing?
  
  Jean-Eric Pelet, Erhard Lick & Basma Taieb
- The seller’s experience in consumer-to-consumer e-commerce
  
  Mika Yrjölä & Hannu Saarijärvi
10.30 – 11.00 Coffee Break (Hall)
11.00 – 12.30 Session V (Josep Laporte Room)

Chair: Arti D. Kalro, Indian Institute of Technology Bombay (India)
- Buying from online supermarkets: the main factors influencing the experience of flow, purchase intent and e-loyalty
  
  Doris Morales-Solana, Alejandro Alegret Cotas & Irene Esteban-Millat
- Understanding the influence of brand information in online purchase decisions for health products
  
  Carly Trachtman, Molly Van Dop & Sofia Villas-Boas
- Store re-invention: how are sales performance and existing customers’ shopping patterns impacted?
  Els Breugelmans, Marleen Hermans, Manfred Krafft, Mirja Kroschke & Murali Mantrala
- Consumers’ reactions to price imitations by private labels with sub-branding strategy
  
  Siddhartha Sarkar, Arti D. Kalro & Dinesh Sharma
12.30 – 13.30 Invited talk (Josep Laporte Room)
- Talk: How luxury eyewear brands are engaging consumers?
  
  Keynote speaker: Pedro Rubio (Managing Director Iberia & Greece SAFILO | President AEO | Professor ICADE)

13.30 – 15.30 Sitting lunch at Cosmocaixa (5 minutes walking from UOC)
15.30 – 17.30 Session VI (Josep Laporte Room)

Chair: Zahy Ramadan, Adnan Kassar School of Business, Lebanese American University (Lebanon)
- Customer online experience: proposal of a theoretical model
  
  Elisa López Moreno, Nuria Recuero Virto & María Francisca Blasco López
- Augmented empathic capacity: an integrative framework for supporting customer engagement throughout the automated customer journey
  Mathieu Lajante
- The advent of the voice moment of truth: the case of Amazon’s Alexa
  Zahy Ramadan, Maya Farah & Hadi Audi
- Changing of the retail landscape: who supports your customers matters
  Ting Hin Ho, Dewi Tojib & Yelena Tsarenko
- Phase transitions in retailing: modeling retail fashion tipping points as complex systems
  
  Steven D’Alessandro, Morgan Miles & Terry Bossomaier
17.30 – 18.00 Conference closing
21.00 – 23.30 Gala dinner at Barcelona beach (Blue Spot Restaurant) https://www.encompaniadelobos.com/en/blue-spot-barcelona/