The International Conference on Advances in National Brand and Private Label Marketing (NB&PL) is the first international forum to present and discuss original, rigorous and significant contributions specifically on NB and PL issues. Our aim is to promote, stimulate and publish high-quality contributions approaching any topic on national brands and private labels in retailing, which could help retailers and manufacturers deal with a diversity of issues; this is why considering managerial implications is encouraged too. NB&PL Marketing aims at becoming the most relevant international reference for advancing NBs and PL research.