Thursday, 18th June

9.00 – 9.15 Opening ceremony and inaugural speech

9.15 – 11.00 Session I

  • Handle with Care: Adoption of Drone Delivery Services
    Maya F. Farah, Mona Mrad, Zahy Ramadan & Houssam Hamdane
  • Can Stock-Outs Act as Scarcity Cues? Impact of Scarcity Message Types and Their Disclosure
    Time on Number of Items Bought in an Online Fashion Setting
    Liliana Kowalczyk, Els Breugelmans & Katia Campo
  • Price or Quality? Comparing Consumers’ Perceptions of Competing Private Labels – An Illustrative Analysis in Food Retailing
    Mika Yrjölä, Harri Hokkanen, Ella Määttänen & Hannu Saarijärvi
  • Sorry, your order has a substitution: The effects of substitution policy in online grocery retailing
    Dong Hoang & Els Breugelmans


11.00 – 11.15 Break

11.15 – 12.30 Session II

  • Competition Between National Brands and Private Labels: Determinants of the Market
    Share of National Brands
    Philipp Brüggemann, Rainer Olbrich, & Carsten D. Schultz
  • Leveraging Sponsorship on Twitter: Insights from Tennis Grand Slams
    Kapil Kaushik & Abhishek Mishra
  • In-store Merchandisers – An Overlooked Strategic Asset for National Brand Manufacturers to
    Build Retailer Relationships and to Gain Product Visibility
    Jan-Hinrich Meyer, Eva Maria González Hernández, & Miguel Angel López Lomelí


12.30 – 12.45 Break

12.45 – 13.30 Invited talk

Talk: Retail Trends in the new normal
Keynote speaker: Pablo de la Rica, Retail & Foodservice Knowledge Manager at AECOC 

16.30 – 18.00 Session III

  • Branding Strategies of European Retail Banks: A Linguistic Comparison Between Brand Names for Financial Products
    Erhard Lick, Holger Wochele & Fiorenza Fischer
  • The Impact of Rural and Urban Advertising and Brand Context on Attitude Towards the Brand
    Anne Fota, Sascha Steinmann, Hanna Schramm-Klein & Gerhard Wagner
  • Consumer Values: A Hidden Motivator of Private Label Consumption
    Atanas Nik Nikolov & Brandon Gustafson

Friday, 19th June

9.00 – 11.00 Session IV

  • Potentials and Boundaries in Frontline Service Encounters Through the Infusion of Technology
    Tobias Röding, Sascha Steinmann, Gerhard Wagner & Hanna Schramm-Klein
  • The Vegan Revolution: Opportunities and Differences Across Countries
    Belén Derqui, Hana Gendel Guterman, Mahsa Ghaffari & Padmali Rodrigo
  • Buying Veg Private Labels. Antecedents and Mediators
    Elisa Martinelli, Francesca De Canio & Emiro Endrighi
  • Impact of CSR Initiatives on Consumer’s Perceptions and Attitudes Towards Retailers
    Rita Coelho do Vale, Pedro Verga Matos & Vera Herédia-Colaço


11.00 – 11.15 Break

11.15 – 12.45 Session V

  • “I’d like to, but I Can’t”. Store Brands’ Limited Exploitation of the Gluten-Free Opportunity
    Edoardo Fornari, Alessandro Iuffmann Ghezzi & Daniele Fornari
  • A View of Retailing Formats Based on the Assortment Dimension: An Analysis in the Spanish Context                                                                                                                             
    José Luis Ruiz-Real, Juan Carlos Gázquez-Abad & Francisco J. Martínez-López
  • Types of Retailers, Brand Choice and New Products Trial: Challenges for the E-commerce of Consumer Packaged Goods
    María Puelles, Gonzalo Moreno Warleta & Marta Moreno


12.45 – 13.00 Break

13.00 – 13.45 Invited talk

Talk: Private Label & National Brand in FMCG
Keynote speaker: María Uguet, Insights Manager at IRI Spain

13:45 – 14:00 Conference closing