Organizers

Permanent Chairs: 

  • Francisco J. Martínez-López, University of Granada, Spain.
  • Juan Carlos Gázquez-Abad, University of Almería, Spain.

Guest Chairs: 

  • Anne Roggeveen, Babson College, MA, USA. 2019 Edition.
  • Alexander Chernev, Northwestern University, IL, USA. 2018 Edition.
  • Kusum Ailawadi, Tuck School of Business, NH, USA. 2017 Edition.
  • Els Gijsbrechts, Tilburg University, Netherlands. 2016 Edition.
  • Raj Sethuraman, Southern Methodist University, TX, USA. 2015 Edition.
  • James Brown, West Virginia University, WV, USA. 2014 Edition.

Organizing Committee:

  • Alejandro Alegret, EAE Business School, Spain.
  • Ana Argila Irurita, University of Barcelona, Spain.
  • Javier Arroyo Cañada, University of Barcelona, Spain.
  • Jordi Aymerich Martínez, University of Barcelona, Spain.
  • Jordi Campo Fernández, University of Barcelona, Spain.
  • Paz Carreira Gutiérrez, University of Barcelona, Spain.
  • Irene Esteban-Millat, Open University of Catalonia, Spain. 
  • Santiago Forgas Coll, University of Barcelona, Spain.
  • Ruben Huertas García, University of Barcelona, Spain.
  • Jaime Gil Lafuente, University of Barcelona, Spain.
  • José Luis Ruiz Real, University of Almería, Spain.
  • María Luisa Solé Moro, University of Barcelona, Spain.
  • Emilio Vizuete Luciano, University of Barcelona, Spain.

Current Edition

2020 Edition

June 17th-19th

Past Editions

2019 Edition

June 12th-14th


2018 Edition

July 11th-13th


2017 Edition

June 28th-30th


2016 Edition

June 29th - July 1st


2015 Edition

June 24th - 26th


2014 Edition

June 24th - 26th