Research on National Brand & Private Label Marketing
12th International Conference on Global Retail Brand Management

SMU-Cox School of Business
(Refurbished in 2024)
Dallas, Texas, USA

Where budding/young researchers/practitioners meet and interact with experienced/expert researchers/practitioners on global marketing and retailing

 

Highlights

  • The first annual conference was launched in 2014 in Spain and titled NB-PL Marketing.
  • Eleven annual international conferences were held in Europe.
  • This 12th annual international conference is the first to be held in the USA.
  • The conference is expanded in scope to cover Global Retail Brand Management.
  • The conference also represents a forum where budding/young researchers/practitioners meet and interact with experienced/expert researchers/practitioners.
  • Accordingly, we have 27 senior/expert researchers in the marketing/retailing area as GRBM Research Fellows.
  • The conference will start with breakfast at 8 am on Mon. June 9.
  • Annual citation awards in marketing for 2024 & 2025 will be announced in the first session starting at 9 am on Mon. June 9 after the dean’s welcome address.
  • The award(s) will be given by Prof. Don Lehmann, the legendary, versatile researcher in marketing.
  • This session (after coffee break) will be followed by three prolific authors who will offer tips on how to publish and be cited in top marketing journals.
  • After lunch on the first day, we will have presentations by young/budding researchers.
  • There will be two parallel sessions each with up to 4 presentations for 20 minutes, with comments/feedback from other researchers and GRBM research fellows.
  • The parallel sessions will be followed by drinks and dinner.
  • On the second day (Tue. June 10), established senior researchers in marketing will be honored as GRBM Fellows.
  • This session will be followed by marketing legends who will offer their perspectives on retailing and marketing.
  • In the afternoon, the Fellows will present their research for feedback and our knowledge, followed by drinks and dinner.
  • The third day (Wed. June 11) will be devoted to presentations on retailing by a former C-suite executive from Neiman Marcus retailer and three senior research fellows from SMU-Cox and Univ. of Chicago .
  • The conference will end at noon on Wed. June 11 with an optional tour of the new SMU-Cox business building and a boxed (to-go) lunch.

 

SPONSORS