All accepted contributions will be included in the conference proceedings, to be published by Springer with the following copyright's data:
TITLE: Advances in National Brand & Private Label Marketing - International Conference on Global Retail Brand Management, 2025 Edition
EDITORS: Raj Sethuraman (Southern Methodist University - COX, Dallas TX, USA), Juan Carlos Gázquez-Abad (University of Almería, Spain), José Luis Ruiz-Real (University of Almería, Spain)