2024 Edition

After celebrating all ten previous editions in Barcelona, the NB&PL International Conference moves to Oxford, where the Oxford Brookes University will host the eleventh edition.

As usual, this conference welcomes papers on topics related to national brand or private label issues from both consumer and managerial perspectives across different sectors. We particularly encourage (but it is not limited to) submissions related to the following topics:

  • Emerging trends in international brand management
  • Creating a seamless customer experience across different channels
  • Smart store formats and the use of technology in brand management decisions..
  • Managing brands from an omnichannel perspective
  • Optimizing assortment mix
  • Recent food and non-food strategies for NBs and PLs
  • Ethical aspects in NBs and PLs management
  • Optimizing shelf-space distribution between NBs and PLs