Giampaolo Viglia

Giampaolo Viglia is Professor of Marketing (part-time appointment) at the University of Portsmouth, UK, and the Università della Valle d'Aosta, Italy.

He is the Research Lead for the Marketing Subject Group, the Editor-in-Chief of Psychology & Marketing (3 ABS) and one of the Associate Editors of Annals of Tourism Research (4 ABS) and Journal of Business Research (3 ABS).

His research interests revolve around consumer decision-making, pricing, services, including tourism and hospitality marketing.

Prof. Viglia has published, reviewed and guest-edited for top journals in the marketing field, such as the Journal of the Academy of Marketing Science, the Journal of Retailing, the International Journal of Research in Marketing, the Journal of Product Innovation Management and the Journal of Service Research (4* and 4 ABS journals in Marketing).

He’s now sit on the Editorial Boards of Tourism Management (4 ABS), Journal of Service Research (4 ABS), Journal of Travel Research (4 ABS), Journal of Advertising Research (3 ABS), International Journal of Hospitality Management (3 ABS), and Journal of Services Marketing (2 ABS). He is also one of the Associate Editors of Service Industries Journal (2 ABS) and Tourism Review (1 ABS).