Research on National Brand & Private Label Marketing
11th International Conference, 2024 (NB&PL2024)

Oxford Brookes University, Business School, Headington Campus OX3 0BP


CONFERENCE PROGRAMME - Clerici Building (CLC), Room G.21 (ground floor)

Day 1 – Monday, 8th July

  • 16:30 – 17.00. Registration
  • 17.00 – 17.30 Welcome reception

Each paper has a maximum of 15 minutes for the Presentation plus 5 minutes for Q&A.

Please ensure that the Power Point Presentation is ready on a USB stick before the start of the allocated Session.

Day 2 – Tuesday, 9th July

  • 08.45 – Registration
  • 09.05 – Welcome
  • 09.15 – 10.45 – Session I. Private Labels
    The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises (Eduardo Terán-Yépez, Irene Gea Labella, María del Mar Martínez-Bravo & María-de-las-Mercedes Capobianco-Uriarte)

    National Brands and Private Labels: An Old Friendship (José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Juan Uribe-Toril & María del Mar Martín García)

    Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation Behaviour and Customer Engagement (Gulbin Durmaz, TC Melewar, Charles Dennis & Athina Dilmperi)

    Fuelling Competition across Petrol Retail Brands: A discussion paper on the role of marketing as evidence of anti-competitive collusion (Liana Japaridze & Nicoletta Occhiocupo)
  • 10.45 – 11.15 – Coffee Break
  • 11.15 – 12.30 – Invited talk
    Keynote Speaker; Giampaolo Viglia (Editor in Chief of Psychology & Marketing, Professor of Marketing, University of Portsmouth (UK) and Università della Valle d'Aosta (IT))
  • 12.30 – 13.45 – Lunch
  • 13.45 – 15.15 – Session II. Consumer behaviour, Innovation & New Technologies.
    Acquiring Customers Through Click-and-Collect, Price Matching, and Environmental Information (María-José Miquel-Romero, Marta Frasquet & Alejandro Mollá-Descals)

    Generic Drug Shortages and Undifferentiated Competition (Seung-chan Choi)

    Building Upon Retailers’ Absorptive Capacity to Boost the Innovation Process During Times of Emergency (Eleonora Pantano, Cristina Ziliani, Emma Slade & Marco Ieva)

    What Will Be the Areas of Competition between NB and PL in the Metaverse? (Marcello Sansone, Annarita Colamatteo, Maria Anna Pagnanelli & Maria D'Agostini)
     
  • From 15.30 – Optional Activities in Oxford (TBA) or Free Time before Dinner
     
  • 19.30 – 22.30 – Gala Dinner at Balliol College, University of Oxford, Broad Street, OX1 3BJ

Day 3 – Wednesday, 10th July

  • 08.45 – Registration
  • 09.15 – 10.45 – Session III. Consumer behaviour, Branding & Labelling.
    Is It Fun to Buy Fake Products In Street Vending? The Moderating Effect of the Predisposition to Make Rational Decisions (Sara Pahlevan, Rubén Huertas García & Behnoush Kangarlou)

    The Impact of Nutri-Score Label on Food Packages on Consumer Responses: An Eye-Tracking Study in India (Megha Choudhary, Shruti Trehan, Arti D. Kalro & Dinesh Sharma)

    Sustainable Line Extensions as a Blueprint for Brand Visibility: Learning from the NoLo Spirits Experience (Alba Ramírez Pagès & Belen Derqui)

    Beyond Labelling: Brand Perception in Preferences for Sustainable Pork Products (Andrés Lillo Pradillo, María Cordente Rodríguez, Juan José Villanueva Álvaro & Juan Antonio Mondéjar Jiménez)
  • 10.45 – 11.15 – Coffee Break
  • 11.15 – 12.45 – Session IV. Assortment.
    How Has Assortment Size in Staples Categories Evolved over the Last Decade? The Case of Beer in Spain (María del Mar Martín García, José Luis Ruiz-Real, Juan Carlos Gázquez-Abad & Juan Uribe-Toril)

    “Unless I See, I Do Not Buy”: Display Share Impact on Private Label Online Sales (Edoardo Fornari, Alessandro Iuffmann Ghezzi & Greta Siracusa)

    The Relationship between Retail Assortment Size and Sales. What Do We Know So Far? (Elvira Sáez-González & Juan Carlos Gázquez-Abad)
  • 12.45 – 13.00 – Conference closing

SPONSORS