Wednesday 24th, June

  • 18.30 -19.00. Registration (Hotel Pulitzer)
  • 19.00 -20.00. Opening ceremony and Inaugural speech (Hotel Pulitzer’s library)
  • 20.00 -21.00. Welcome reception (Hotel Pulitzer´s open-air patio)
  • 21.00. Optional visit to the Hotel Pulitzer´s roof with in live music

Thursday, 25th June

  • 9:00 – 9:30. Registration (Hall)
  • 9:30 – 11:30. – Session: Consumer behaviour I (Josep Laporte Room)
  • Chair: Magda Nenycz-Thiel, University of South Australia (Adelaide, Australia)
    • Improving sales of private labels in store (Álvaro Garrido-Morgado, Óscar González Benito, Katia Campo & Mercedes Martos-Partal)
    • Understanding what motivates German consumers to participate in FMCGs online communities: implications for national brands & private labels
      (Nicoletta Occhiocupo & Isabelle Hanke)
    • Wine brand category choice and Confucianism: a purchase motivation comparison of Caucasian, Chinese and Korean consumers (Wei Yao, Chris Baumann & Lay Peng Tan)
    • Buying of private labels across categories: how far is too far? (Magda Nenycz-Thiel & Jenni Romaniuk)
    • Memory for private label versus national brand in feature advertising (Marco Ieva, Cristina Ziliani & Juan Carlos Gázquez-Abad)
  • 11:30 – 12:00. – Coffee Break (Hall)
  • 12:00 – 13:30. – Session: Strategic decisions (Josep Laporte Room)
    Chair: Raj Sethuraman (Southern Methodist University - Texas, USA)
    • Implementation of the product life cycle concept in private label management: focus on the growth stage (Sandra Horvat & Durdana Ozretić-Došen)
    • Are national brands more promotion elastic than store brands? (Sudhir Voleti & Raj Sethuraman)
    • The relationship between assortment size and category sales: a panel data analysis on national brands and private labels (Juan Carlos Gázquez-Abad & Francisco J. Martínez-López)
  • 13.30 – 14.30. – Invited talk (Josep Laporte Room)
    • Talk: The new retail scenario in Spain: National brands are back as Private label slows down
    • Keynote speaker: Gema Aguiló (CGD Retailers Director of IRI Worldwide in Spain)
  • 14:30 – 16:30. – Sitting Lunch (Cosmocaixa)
  • 16:30 – 18:00. – Session: Session: Market Trends and Theoretical Reseach(Josep Laporte Room)
    Chair: Jaqueline Medina Valencia, Nacional University of Colombia (Bogotá, Colombia)
    • Marketing terminology around private labels (Jaqueline Medina Valencia)
    • Impacts of the production of private labels on food retailing and its suppliers in Hungary
      (Gyongyi Jankune Kurthy & Gyula Dudas)
    • The PLs role in Spanish FMCG sustainable markets: an (almost and so far) missed opportunity? (Victoria Labajo, Carlos Martínez de Ibarreta & Carmen Valor)
  • 18:00. Invited talk (Josep Laporte Room)
    • Talk: Pearls of Wisdom for budding young researchers – what I learned from my senior coauthors
    • Keynote speaker: Raj Sethuraman, Southern Methodist University (Texas, USA)
  • 20.30  - 21.00. - Cocktail
  • 21.00. – Dinner at Barcelona beach (Arenal restaurant)

Friday, 26th June

  • 9:30 – 11:00. – Session: Branding (Josep Laporte Room)
    Chair: Hanna Gendel-Guterman, Ariel University (Ariel, Israel)
    • Does PL name really matter for retailers? A case of negative publicity (Hanna Gendel-Guterman & Shalom Levy)
    • Private labels and national brands: a comparison within brand extension (Monica Grosso & Sandra Castaldo)
    • The effect of naming strategy & packaging on perceived quality and purchase intention of private label brands (Siddartha Sarkar, Dinesh Sharma & Arti D. Kalro)
    • A cross validation of consumer-based brand equity (CBBE) with private labels in Spain
      (Sebastián Molinillo, Yuksel Ekinci & Arnold Japutra)
    • Extending the retail brands to non-traditional products
      (Elisa Martinelli, Francesca de Canio, Gianluca Marchi & Marina Vignola)
  • 11:00 – 11:30. – Coffee Break (Hall)
  • 11:30 – 13:00. - Session: Consumer Behaviour II (Josep Laporte Room)
    Chair: Mónica Gómez, Autónoma University of Madrid (Madrid, Spain)
    • Do private labels lead to store loyalty? An integrated framework of analysis using a structural equation modelling approach (Rita Coelho do Vale, Pedro Verga Matos & Jorge Caiado)
    • Attitude, quality and satisfaction toward distributor brands in durable goods: the influence of consumers’ price consciousness (Eva María Caplliure, Rafael Curras-Pérez, María José Miquel & Carmen Pérez-Cabañero)
    • Loyalty to private labels/national brands and prices paid: are highly loyal customers paying more? (Magda Nenycz-Thiel & Giang Trinh)
    • The role of previous experience and marketing policy on consumer behaviour towards different private label categories (Mbaye Fall-Diallo, Joseph Kaswengi & Juan Carlos Gázquez-Abad)
    • The effect of smart shopping on attitudes towards store and national brands: the influence of individual values in a cross-cultural context (Mónica Gómez, Myriam Quiñones & María Jesús Yagüe)
  • 13.30 – 14.15. – Invited talk (Josep Laporte Room)
    • Talk: Shopper radiography in Spain: how do we buy in mass market?
    • Keynote speaker:  Xavier Cros is the Shopper & Retail Knowledge Director of AECOC
  • 14:15 – 14:30. – Closing (Josep Laporte Room)
  • 14:30 – 16:00. – Sitting lunch (UOC’s Terrace and Tony Bates Room)
  • 16:00 - 18:00. - Cava toast at Turó de la Rovira
  • 21.00 – 23.30.- Gala dinner at Tibidabo Mountain (Mirabé restaurant)
  • 23.30. – Mirablau Panoramic Live Music club of Barcelona (Besides Mirabé restaurant)