Wednesday 25th, June

  • 18.30-19.00. Registration (hotel Regina)
  • 19.00-20.00. Opening ceremony and Inaugural speech (Hotel Regina)
  • 20.00-21.00. Welcome reception (Hotel Pullitzer’s roof)

Thursday, 26th June

  • 9:00 – Registration (Hall)
  • 9:30 – 11:30 – Session: Strategic decisions. (Josep Laporte Room)
    Chair: Li Zhou (University of East Anglia, UK)
    • Estimation of product category sales’ responsiveness to assortment size (Juan Carlos Gázquez-Abad & Francisco J. Martínez-López)
    • The competition effects of look-alike products (Paul Dobson & Li Zhou)
    • How assortment composition affects consumers’ intentions to buy Private Label (Juan Carlos Gázquez-Abad & Francisco J. Martínez-López)
    • What factors influence store brand share? A meta-analysis (Raj Sethuraman and Katrijn Gielens)
    • The epidemic of innovation cloning: retailers’ decision to introduce private label innovation copycats and national-brand manufacturers’ ability to withstand them (Ter Braak & Deleersnyder)
  • 11:30 – 12:00 – Coffee Break
  • 12:00 – 13:30 – Session: Branding. (Josep Laporte Room)
    Chair: Nicolás Ochoa (University Carlos III, Madrid, Spain)
    • To brand, not to brand or both? Consequences for dual-brand firms (Nicolás Ochoa & Julio Cerviño-Fernández)
    • A Trend Analysis of Private Label Research Between 2000 and 2012 (Sebastian Molinillo, Yuksel Ekinci, Georgina Whyatt and Nicoletta Occhiocupo)
    • All hail the brand¡ Why brand gravitas really does matter (Justin Beneke & Emma Trappler)
    • Spanish food private labels divergent positioning and common drivers (Rafael Marañón & María Puelles)
  • 13.00 – 14.00 – Invited talk (Josep Laporte Room)
    • Talk: Manufacturer brands & Own Labels in Spain. Status report & Latest trends
    • Keynote speaker: José María Vilas (President of Deoleo, former President of Unilever Spain, and Panrico)
  • 14:30 – 16:30 – Sitting Lunch (Cosmocaixa)
  • 16:30 – 18:00 – Session: Consumer behaviour I. (Josep Laporte Room)
    Chair: Natalia Rubio (Autonoma University of Madrid, Spain)
    • The role of store’s brand in the creation of consumer loyalty and trust in the retailer within the context of consumer product distribution (Natalia Rubio, Nieves Villaseñor & María Jesús Yagüe)
    • Consumer preferences for National Brands and PLs: do business cycles matter? (Eugene Jones)
    • Drivers of Store Brand choice over National Brands in times of crisis: effect on marketing variables and socio-demographics (Mbaye Fall Diallo & Joseph Kaswengi)
    • Consumer use of actual prices and price image when choosing a store (Carlos Lorenco & Gijsbrechts)
  • 21.00 – Dinner at Mirabé

Friday, 27th June

  • 9:30 – 11:00 – Session: Consumer Behaviour II. (Josep Laporte Room)
    Chair: Maciej Szymanowski (Tilburg University, The Netherlands)
    • Do men and women differ when purchasing Private Label Goods? (María José Miquel, Eva Caplliure, Carmen Pérez & Enrique Bigné)
    • Consumers’ preferences for various Private Label and National Brand food products at different retailers in Potchestroom, South Africa (Louise Wyma, Daleen van der Merwe, Alet Erasmus, Magdalena Bosman, Faans Steyn and Herman Strydom)
    • Effects of social influence on satisfaction with Private label brands in Thailand (Randall Shannon)
    • Empirical study of Private Label copycat spillovers (Szymanowski & Gijsbrechts)
  • 11:00 – 11:30 – Coffee Break
  • 11:30 – 13:00 - Session: Online context. (Josep Laporte Room)
    Chair: Nawel Amrouche (Long Island University, USA)
  • Research framework for social media in the context of Private Labels (Nawel Amrouche)
  • National Brands vs. Private Label and the need for touch in online shopping (González-Benito, Martos y San Martín)
  • Innovation in brand promotion: reacting to the economic crisis with digital channels and customer insight (Cristina Zilliani & Marco Ieva)
  • Consumer engagement in a Private Label online community (Francesca Negri)
  • 13.00 – 14.00 – Invited talk (Josep Laporte Room)
    • Talk: A look at the relationship between manufacturers and retailers
    • Keynote speaker: Eva Vila (General Manager of IRI in Spain)
  • 14:00 – 14:30 – Closing (Josep Laporte Room)
  • 14:30 – 16:00 – Sitting lunch (Serunion UOC’s dining room)
  • 20.00 – 20.30 Cocktail (terrace of Pez Vela restaurant at Hotel Vela)
  • 21.00 – 23.30 Gala dinner (Pez Vela restaurant at Hotel Vela)
  • 23.30 – Eclipse night club (Top floor of Hotel Vela)