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Consumer attitudes during periods of economic downturn: embodying responsible behaviors
Maria Sarmento, Mercedes Galan-Ladero & Susana Marques
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Usage of private label brands among street vendors in Thailand
Jiaranai Chaiyakarn Zheng & Randall Shannon
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The challenges of digital transformation for fast-fashion brands: a proposal for an operational tool to measure omni-channel integration
Marta Rey-García, Ana Regueiro Otero & Vanessa Mato-Santiso
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Does culture affect consumer behaviour, when shopping on-line?
Adnane Alaoui & Donata Vianelli