Wednesday 11th, July

  • 18.00 – 18.30 Registration (Hall, UOC Headquarters, Tibidabo Ave., Barcelona)
  • 18.30 – 19.00 Opening ceremony and Inaugural speech (Tony Bates Room)
  • 19.00 – 20.30 Welcome reception (Open Terrace)


Thursday, 12th July

  • 9.00 – 9.30 Registration (Hall)
  • 9.30 – 11.00 Session I (Josep Laporte Room)

    Session chair: Sascha Steinmann, University of Siegen (Siegen, Germany)
    • Private label sourcing negotiation: premium PL from dual brander
      S. Chan Choi
    • The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing 
      Sascha Steinmann, Katharina-Maria Fonferek & Hanna Schramm-Klein
    • Does commercial format influence the effect of store brand equity on loyalty to the retailer?
      Natalia Rubio, Nieves Villaseñor & María Jesús Yagüe
    • Influence of PL equity on store loyalty: a comparative analysis between Spain and the U.S.
      José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Irene Esteban-Millat & Francisco J. Martínez-López
  • 11.00 – 11.30 Coffee Break (Hall)
  • 11.30 – 12.30 Session II (Josep Laporte Room)

    Session chair: Mario D’Arco, University of Salerno (Salerno, Italy)
    • Flow and consumer behavior in an online supermarket 
      Doris Morales Solana, Irene Esteban Millat & Alejandro Alegret Cotas
    • Are in a hurry FMCG national brands to accelerate the digital go-to-market transformation?
      Underlying risks of KAM
      Pedro Rubio, María Eugenia Fabra & Victoria Labajo
    • Managing online anti-branding consumer behaviours: a multiple case study analysis in the Italian landscape 
      Mario D’Arco & Vittoria Marino
  • 12.30 – 13.30 Invited talk (Josep Laporte Room)
    • Talk: Innovating to surprise “The Boss”
    • Keynote speaker: Antonio Romero Raspeño (Business Relations Manager at Mercadona)
  • 13.30 – 15.30 Sitting lunch at Cosmocaixa (5 minutes walking from UOC)
  • 15.30 – 17.00 Session III (Josep Laporte Room)

    Session chair: Ian Clark Sinapuelas, San Francisco State University (California, USA)
    • Private label consumers and national brand new products: an empirical investigation 
      Ian Clark Sinapuelas
    • Does PDO/PGI labels contribute to consumers’ intention to buy premium private labels products? An empirical survey 
      Elisa Martinelli & Francesca De Canio
    • Trajectories to making Botswana a destination of choice. Is brand Botswana an effective conduit? 
      Tshepo Maswabi, Resego Taolo & Forcheh Ntongwana
    • Consumer motivations for click-and-collect and home delivery in online shopping 
      María-José Miquel-Romero, Marta Frasquet-Deltoro & Alejandro Molla-Descals
  • 17.00 – 18.00 Invited talk (Josep Laporte Room)
    • Talk: Lifestyle branding
    • Keynote speaker: Alexander Chernev (Northwestern University, IL, USA)
  • 18.00 – 19.00 Invited talk (Josep Laporte Room)
    • Talk: Shop design for improving customer experience at an international cosmetic shop: a case study
    • Keynote speaker: Fernando Acale Sánchez (PhD and Architect)
  • 20.00 – 20.30 Cocktail at Barcelona beachfront Ca la Nuri restaurant
  • 20.30 – Dinner at Barcelona beachfront Ca la Nuri restaurant


Friday, 13th July

  • 9.30 – 11.00 Session IV (Josep Laporte Room)

    Session chair: Jack Cadeaux, University of New South Wales (Sydney, Australia)
    • Can stochastic availability predict private label shares? Modelling approach and preliminary results 
      Yutian Shen & Jack Cadeaux
    • A bibliometric analysis of the private label literature 
      Marcello Sansone, Annarita Colamatteo & Maria Anna Pagnanelli
    • Status consumption: both an antecedent and a moderator of private label brand proneness Hanna Gendel Guterman & Shalom Levy
      Differences in the effect of ethical labels on national brand and private label products on store and brand perception 
      Vanessa Steppuhn
  • 11.00 – 11.30 Coffee Break (Hall)
  • 11.30 – 13.00 Session V (Josep Laporte Room)

    Session chair: Adnane Alaoui, Liverpool John Moores University (Liverpool, UK)
    • Consumer attitudes during periods of economic downturn: embodying responsible behaviors
      Maria Sarmento, Mercedes Galan-Ladero & Susana Marques
    • Usage of private label brands among street vendors in Thailand 
      Jiaranai Chaiyakarn Zheng & Randall Shannon
    • The challenges of digital transformation for fast-fashion brands: a proposal for an operational tool to measure omni-channel integration 
      Marta Rey-García, Ana Regueiro Otero & Vanessa Mato-Santiso
    • Does culture affect consumer behaviour, when shopping on-line? 
      Adnane Alaoui & Donata Vianelli
  • 13.00 – 14.00 Invited talk (Josep Laporte Room)
    • Keynote speaker: Vera Sánchez Carpintero (Marketing Manager at IRI) 
      Private Label in Western economies
  • 14.00 – 14.30 Conference closing
  • 14.30 – 16.30 Sitting lunch at Cosmocaixa (5 minutes walking from UOC)
  • 20.00 – 20.30 Cocktail at the Sky (El Xalet de Montjuïc Restaurant)
  • 20.30 – 23.30 Gala dinner at the Sky (El Xalet de Montjuïc Restaurant)