Wednesday 28th, June

  • 18.00 – 18.30 Registration (Hall, UOC Headquarters, Tibidabo Ave., Barcelona)
  • 18.30 – 19.00 Opening ceremony and Inaugural speech (Tony Bates Room)
  • 19.00 – 20.30 Welcome reception (Open Terrace)


Thursday, 29th June

  • 9.00 – 9.30 Registration (Hall)
  • 9.30 – 11.30 Session I (Josep Laporte Room)

    Chair: Siddhartha Sarkar, Indian Institute of Technology (Bombay, India)
    • Store loyalty in PL-only assortment. A comparative analysis between Spain and the U.S
      José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Francisco J. Martínez-López & Irene Esteban-Millat
    • Consumers’ responses to private labels: evaluations extrinsic cues imitations
      Siddhartha Sarkar &MeenakshiRawani
    • PLB negative publicity: moderated by extrinsic cues
      Hanna Gendel Guterman & Shalom Levy
    • Sourcing private label: a cross-category and cross-retailer empirical analysis
      Mercedes Martos-Partal, Kusum L. Ailawadi& Oscar González-Benito
    • The influence of legal environment and levels of integration on retailer capabilities
      Juan José Castillo, María Eugenia Fabra& Victoria Labajo
  • 11.30 – 12.00 Coffee Break (Hall)
  • 12.00 – 13.00 Session II (Josep Laporte Room)

    Chair: Olivier Reimann, University of Viena (Viena, Austria)
    • Store brand as a customer experience touchpoint and its contribution to store loyalty
      Marco Ieva, EdoardoFornari& Cristina Ziliani
    • The impact of celebrity endorsement and celebrity co-branding on perceived quality – the role of celebrity application frequency within a brand
      Olivier Reimann, Udo Wagner &Heribert Reisinger
    • “Black Friday”: attitudes, behavior and intentions of Greek consumers
  • 13.00 – 14.00 Invited talk (Josep Laporte Room)
    • Talk: Fair competition in the FMCG industry
    • Keynote speaker: Ignacio Larracoechea (President at Promarca)
  • 14.00 – 15.30 Sitting lunch
  • 15.30 – 17.30 Session III (Josep Laporte Room)

    Chair: Jean-Eric Pelet, ESCE Paris (Paris, France)
    • Private label research: a review of consumer purchase decision models
      Mónica Gómez-Suárez, Myriam Quiñones & María Jesús Yagüe Guillén
    • From skeuomorphism to flat design: when font and layout of M-commerce websites affect behavioral intentions
      Jean-Eric Pelet&BasmaTaieb
    • Conceptual foundation for a town centre physical/digital integration measurement tool
      Fiona Ellis-Chadwick & Antonia Estrella-Ramón
    • Collaborative relationships between manufacturers and retailers: a supply chain collaboration framework
      Gerard Costa, Alexis Mavrommatis, Mar Vila & Susana Valdes
    • Selecting factors affecting the purchase of private label products
      MarcelloSansone, Roberto Bruni&Annarita Colamatteo
  • 17.30 – 18.30 Invited talk (Josep Laporte Room)
    • Talk: Writing research papers with impact
    • Keynote speaker: Raj Sethuraman
      (Edwin L. Cox School of Business Southern Methodist University, TX, USA)
  • 20.30 – 21.00 Cocktail at Barcelona beachfront Sal Cafe restaurant
  • 21.00 – Dinner at Barcelona beachfront Sal Cafe restaurant


Friday, 30th June

  • 9.30 – 10.45 Session IV (Josep Laporte Room)

    Chair: S. Chan Choi, Rutgers Business School (New Jersey, USA)
    • Variations in the store brand adoption and penetration: how much can be explained by trust?
    • A comparison of PL and NB within the brand equity process
      Monica Grosso & Sandro Castaldo
    • Pricing a private label: the national brand’s wholesale price is irrelevant
      S. Chan Choi
  • 10.45 – 11.15 Coffee Break (Hall)
  • 11.15 – 12.15 Session V (Josep Laporte Room)

    Chair: John Stanton, Saint Joseph’s University (Philadelphia, USA)
    • Witty celebrity endorsed ads: share and share alike
      Jean-Eric Pelet, JashimKhan & Kelly Cowart
    • Is it worth adding a celebrity? The importance of brand familiarity and celebrity-product congruency across NBs and PLs
      Rita Coelho Do Vale & Pedro Verga Matos
    • New product introduction for private label products compared to branded by product category
      Stephen Baglione, John Stanton & Ekaterina Salnikova
  • 12.15 – 13.30 Invited talk (Josep Laporte Room)
    • Talk: To be confirmed.
    • Keynote speaker: To be confirmed.
  • 13.30 – 15.30 Sitting lunch at Cosmocaixa (5 minutes walking from UOC)
  • 15.30 – 17.00 Session VI (Josep Laporte Room)

    Chair: DonataVainelli, University of Trieste (Trieste, Italy)
    • Complaining at the store or through social media: the influence of the purchase channel
      Marta Frasquet& María José Miquel
    • Store attributes and consumer satisfaction with unplanned purchases: an empirical research in Spain
      María Pilar Martínez-Ruiz, Juan José Blázquez-Resino, Giovanni Pino & Mauro Capestro
    • The influence of product context complexity on processing fluency and product evaluation across shop environments
      Manuela Valta&DonataVianelli
    • Premium private labels and PDO/PGI products: effects on customer loyalty
      Elisa Martinelli, Francesca De Canio, Gianluca Marchi & Giuseppe Nardin
  • 17.00 – 17.30 Conference closing (Josep Laporte Room)
  • 20.30 – 21.00 Cocktail at Marea Baja Lounge Bar (Floor 23rd.)
  • 21.00 Gala dinner at the Sky (Marea Alta Restaurant)