Keynote speakers

Ignacio Larracoechea

Ignacio Larracoechea, President at Promarca

Title: Fair competition in the FMCG industry

Thursday, June 29th, 13:00-14:00


Ignacio Larracoechea is President at Promarca (Spanish association of FMCG leading national brands in Spain) since 2009. He has developed most of his thirty five years-career in the FMCG industry. Before joining Promarca, Ignacio Larracoechea was Johnson & Johnson EMEA viceChief Executive Officer at EMAE (Johnson & Johnson) and CEO at Procter & Gamble. Additionally, he was Assistant General Manager at Repsol and Lead Independent Director at Telefónica.

Raj Sethuraman

Raj Sethuraman, Marilyn R. and Leo F. Corrigan Jr. Endowed Professor of Marketing and Department Chair

Title: Writing research papers with impact

Thursday, June 29th, 17:30-18:30


Raj Sethuraman is the Marilyn and Leo Corrigan Professor and Chair of Marketing at the Edwin L. Cox School of Business at Southern Methodist University.  He received his PhD in marketing from Kellogg School of Management at Northwestern University.  Dr. Sethuraman has taught several marketing courses including marketing management, marketing research, customer insights, sales management, and database marketing.  He has written many cases in marketing management and introduced several online teaching tools for which he was awarded the "Eugene Byrne Teaching Innovation Award" in May 2010.  He has also taught in many executive programs in USA and abroad on a wide range of topics including brand equity, marketing mix strategies, and research for marketing decisions.  Professor Sethuraman’s research focuses on national brand-store brand competition, price-advertising strategies and brand equity.  He has published articles in several leading journals and won many research awards, including the "John D.C. Little Award" for the best paper in Marketing Science, the "JagdishSheth Award" for the best paper in the Journal of the Academy of Marketing Science, the "O’Dell Award" for the best paper in the Journal of Marketing Research (Runner-up), the "William R. Davidson Award" for the best paper in Journal of Retailing (2nd place), and the "Paul Green Award" for the best paper in Journal of Marketing Research (Finalist).  He is an associate editor of the Journal of Retailing and also serves on the editorial boards of Marketing Science, Journal of Marketing Research, Journal of Modeling in Management, and Review of Marketing Science.  Dr. Sethuraman is active in consulting for commercial and nonprofit organizations.  His recent consulting engagements include Samsung Telecommunications, KPMG Peat Marwick Law firm, and the Center for Nonprofit Management.  He is also the founder-president of Charity through Art Foundation (CHAART), a nonprofit organization dedicated to raising money for the underprivileged by organizing music and dance events.