Monday, 26th June

9.15 – 9.30 Opening ceremony and inaugural speech

09.30 – 11.00 Session I 

  • Behavioral engagement in luxury hotels during COVID-19
    Mónica Gómez-Suárez, Mónica Veloso & Myriam Quiñones
  • Investigating the combinations of target products and gifts: metal accounting perspective
    Yi-Mu Chen, Allen Chen & I-Hsuan Yang
  • Consumers start of online grocery shopping increases their share of national brands
    Philipp Brüggemann & Carsten D. Schultz

11.00 – 11.15 Break 

11.15 – 12.45 Session II 

  • Generations and their preferences for loyalty program rewards in supermarket retailing
    Giada Salviettia, Marco Ieva & Cristina Ziliani
  • Vulture Marketing: How Competitor Brands Can Capitalize on Brand Pullouts
    Kristopher O. Keller & Harald J. van Heerde
  • Does retailer activism increase consumers’ perception of private label brand equity?
    Mario D'Arco, Vittoria Marino & Riccardo Resciniti

12:45 – 13:30 Meet the Editor-in-Chief of Journal of Retailing: Katrijn Gielens   

16:15 – 18:00 Session III

  • Modeling heterogeneity in choice models, household level vs. intra-household heterogeneity in reference price effects: should national brands care?
    Parneet Pahwa, Nanda Kumar & B.P.S. Murthi
  • How are US retailers protecting their customer data while growing their ad promotions business?
    Darrell Bartholomew, Stephen Hampton & Hunter Briegel
  • Brand attitude and frugality as a lifestyle
    María Villavicencio & Walesska Schlesinger
  • Online booking vs. personalised service in the context of a sports retailer: a qualitative approach to golf courses 
    María del Mar Martín-García, José Luis Ruiz-Real, Juan Carlos Gázquez-Abad & Juan Uribe Toril

Tuesday, 27th June

9.30 – 11.00 Session IV

  • What are the main levers to convert occasional and non-buyers into regular buyers of private labels?
    Samy Belaid, Sedki Karoui, Jérôme Lacoeuilhe & Dorsaf Fehri
  • The Examination of social and service relational aspects on customers’ retention
    Maya F. Farah, Zahy Ramadan & Salwa Bekdache
  • Blockchain-enabled banking services and customers’ perceived financial well-being: an unprecedented structural nexus
    Maya F. Farah, Muhammad Naveed & Shoaib Al

11.00 – 11.15 Break 

11.15 – 13.00 Session V

  • The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
    Johan Hellemans, Kim Willems & Malaika Brengman
  • Sustainable brands and retail: a bibliometric analysis
    Emili Vizuete-Luciano, Miguel Guillén-Pujadas, David Alaminos, M. Luisa Solé-Moro & Ana María Argila-Irurita
  • Psychographic clusters of private label consumers
    Morana Fudurić, Sandra Horvat, Vatroslav Škare & Ákos Varga
  • Changes of online shopping among the elderly during the Corona-19 pandemic
    Hanna Gendel Guterman, Idit Sohlberg & Shalom Levy

13.45 – 14.00 Conference closing