Monday, 27th June

9.00 – 9.15 Opening ceremony and inaugural speech

9.15 – 11.15 Session I

  • Consumers’ Attitudes and Purchases in Online versus Offline Grocery Shopping
    Philipp Brüggemann & Koen Pauwels
  • AI, neuro-retail and employees’ comfort: joint technologies of Transformative Service Research
    Myriam Caratu
  • Impact of CSR communication on brand business and social values
    Didier Louis & Cindy Lombart
  • Emerging trends in retailing and consumption patterns
    Elisa Arrigo and Anna Claudia Pellicelli

11.15 – 11.30 Break

11.30 – 13.45 Session II

  • The Moderating Effect of Store Image on the Influence of Private Label Naming Strategies on Perceived Risk
    Lukas Stoppacher, Thomas Foscht & Andreas Eisingerich
  • Does Consumer Involvement in PLBs of Retail Food Affect Development?
    Hanna Gendel-Guterman & Dalia Shilian
  • Brand Purpose as the Next Marketing Paradigm
    Belén Derqui
  • The economic evaluation of the brand in insurance companies
    Vincenzo Sanguigni
  • Why do Indian women use skin lightening creams to (re)construct their personhood identity? An exploratory study of skin colour, social acceptance and brand responsibility
    Saptaparni Chaki, Janine Dermody & Nicoletta Occhiocupo

16.00 – 17.30 Session III

  • The profitability of store brand introductions by e-commerce retailers selling competing national brands
    Salma Karray
  • Meaningless Descriptors Increase Price Judgments and Decrease Quality Judgments
    Ernest Baskin & Peggy Liu
  • Brand appropriation through optics wars: How alt-right groups damage brand image?
    Mathieu Lajante & Riadh Ladhari

17.30 – 17.45 Break

17.45 – 19.15 Session IV

  • Price-Quality Relationships for Products With and Without Private Labels
    Peter Boyle
  • National Brand’s Incentive to Offer Premium Private Labels
    Seung-Chan Choi & Ozge Turut
  • Fulfilment Options and Retail Performance During the Pandemic
    Ian Clark Sinapuelas

Tuesday, 28th June

9.15 – 11.15 Session V

  • Omnichannel Customer Journeys – Fragments of a Never-Ending Story?
    Alina Both, Sascha Steinmann & Polymeros Chrysochou
  • Private Label vs Leading National Brand in the online grocery retail setting
    Edoardo Fornari, Francesca Negri, Alessandro Iuffmann Ghezzi, Daniele Fornari & Sebastiano Grandi
  • The examination of tech disruptions’ patterns on the consumer journey
    Maya Farah, Zahy Ramadan & Manal Yunis
  • Private label consumer purchasing habits
    Ana Frías-Marcos

11.15 – 11.30 Break

10.30 – 13.45 Session VI

  • Innovating in design and packaging: implications for the environment
    Marco Ieva & Ida D'Attoma
  • The Forgotten Effects Theory in the case of consumer decision making in the city of Barcelona
    Emili Vizuete-Luciano, Sefa Boria-Reverter, María Luisa Solé-Moro & Ana María Argila-Irurita
  • The illusion of brand control: an integrative review
    Alfonso Siano, Agostino Vollero & Alessandra Bertolini
  • Metaverse marketing for community development: Revitalization of traditional industrial sectors in Thailand
    Sitsada Sartamorn & Hiroko Oe
  • Roles and implications of marketing communications in retail settings: a systematic review
    Michele Girotto, Mª Luisa Solé Moro & Ana Maria Argila Irurita

13.45 – 14.00 Conference closing