Wednesday, June 29th

  • 18.00 – 18.30 Registration (Hall, UOC Headquarters, Tibidabo Ave., Barcelona)
  • 18.30 – 19.00 Opening ceremony and Inaugural speech (Tony Bates Room)
  • 19.00 – 20.30 Welcome reception (Open Terrace)


Thursday, June 30th

  • 9.00 – 9.30 Registration (Hall)
  • 9.30 – 11.30 Session: Consumer behaviour I (Josep Laporte Room)
    Chair: Paul C. S. Wu, Aletheia University (Taiwan)
    • Determinants of consumer evaluations for private label brands
      Paul C. S. Wu
    • Understanding PL purchase intention in the context of ‘PL-only’ assortments: an experimental approach
      José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Irene Esteban-Millat & Francisco J. Martínez-López
    • The impact of private labels on different stages of store loyalty: an empirical study
      Rita Coelho do Vale & Pedro Verga Matos
    • An application of consumer-based brand performance model to global brands and private labels
      Sebastian Molinillo, Yuksel Ekinci & Arnold Japutra
    • Do store flyers work? Implications for NBs and PLs from a subgroup analysis with experimental data
      Marco Ieva, Ida D’Attoma, Cristina Ziliani & Juan Carlos Gázquez-Abad
  • 11.30 – 12.00 Coffee Break (Hall)
  • 12.00 – 13.30 Session: Strategic decisions and Theoretical research (Josep Laporte Room)
    Chair: Rita Coelho do Vale, Universidade Católica Portuguesa (Lisbon, Portugal)
    • To retain or to recover national brand consumers? Effects of price, promotion and product innovation strategies.
      Carmen Abril & Joaquín Sánchez
    • Explaining national brands and private labels price differentials: a theoretical model
      Pedro Verga Matos & Rita Coelho do Vale
    • The potential of co-branding as a branding strategy for premium private labels – a theoretical assessment
      Olivier Reimann & Udo Wagner
  • 13.30 – 14.30 Invited talk (Josep Laporte Room)
    • Talk: Evolution and trends of the FMCG sector in Europe and Spain.
    • Keynote speaker: Eva Vila (General Manager of IRI Worldwide in Spain)
  • 14.30 – 16.30 Sitting lunch at Cosmocaixa (5 minutes walking from UOC)
  • 16.30 – 17.45 Session: Branding I (Josep Laporte Room)
    Chair: Randall Shannon, Mahidol University (Bangkok, Thailand)
    • Retail brand extension: the moderating role of product knowledge
      Elisa Martinelli Francesca De Canio & Gianluca Marchi
    • The influence of store brands equity on value cocreation within the retail environment: the moderating effect of the propensity to buy store brands
      Natalia Rubio, Nieves Villaseñor & María Jesús Yagüe
    • Contrasting Thai and Chinese shopper behavior and satisfaction with PL brands
      Randall Shannon
  • 17:45 – 18:30. Presentation of the book “Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy”, IGI Global.
  • 20.30 – 21:00 Cocktail at Barcelona beachfront Xup Xup restaurant.
  • 21.00 – Dinner at Barcelona beachfront Xup Xup restaurant


Friday, July 01st

  • 9.30 – 10.30 Session: Consumer behaviour II (Josep Laporte Room)
    Chair: Hanna Gendel-Guterman, Ariel University (Ariel, Israel)
    • Psychographic traits influencing private label proneness in the product’s life cycle growth stage
      Hanna Gendel-Guterman & Shlomo Lampert
    • Do feature and discount promotions for national brands primarily drive (national) brand choice, store choice, or both? An exploratory analysis
      Jonne Guyt & Els Gijsbrechts
  • 10.30 – 11.00 Coffee Break (Hall)
  • 11.00 – 12.00 Session: Branding II (Josep Laporte Room)
    Chair: María José Miquel-Romero, University of Valencia (Valencia, Spain)
    • Store brands in tourist services
      Enrique Bigné, Eva María Caplliure & María José Miquel
    • Global private label convergence: fact or fiction?
      Katrijn Gielens, Marnik G. Dekimpe, Anirban Mukherjee & Kapil Tuli
    • Cross-cultural validation of smart shopping process and its influence on brand attitude
      Mónica Gómez-Suárez, Myriam Quiñones & María Jesús Yagüe
  • 12.00 – 13.00 Invited talk (Josep Laporte Room)
    • Talk: Caprabo: Hello, free-shopper
    • Keynote speaker: Xavier Ramón, Chief Marketing Officer at Caprabo, Spain.
  • 13.00 – 13.30 Conference closing (Josep Laporte Room)
  • 14.00 – 15:30 Sitting lunch at Cosmocaixa (5 minutes walking from UOC)
  • 15.45 – 16.15 Trip to L’Illa Diagonal Shopping Center (Private Bus from Cosmocaixa)
  • 16.30 – 18.00 Visit to CAPRABO Supermarket at L’Illa Diagonal Shopping Center