The International Conference on Advances in National Brand and Private Label Marketing (NB&PL) is the first international forum to present and discuss original, rigorous and significant contributions specifically on NB and PL issues. Our aim is to promote, stimulate and publish high-quality contributions approaching any topic on national brands and private labels in retailing, which could help retailers and manufacturers deal with a diversity of issues; this is why considering managerial implications is encouraged too. NB&PL Marketing aims at becoming the most relevant international reference for advancing NBs and PL research.
Opening Ceremony and Welcome Reception
Keynote Speaker. Alexander CHERNEV. Northwestern University, IL, USA
Keynote Speaker. Antonio Romero. Business Relations Manager at MERCADONA
SESSION I
SESSION II
SESSION III
CLOSING CEREMONY
GALA DINNER
Keynote Speaker. Vera Sánchez. Marketing Manager at IRI
SESSION IV
SESSION V